Gray Media x Atlanta Braves
Yesterday, Gray and WPCH announced that some Braves games are returning to PeachtreeTV in a grand fashion. However, someone in their marketing department needs to figure out that overselling and under-delivering is a problem.
Yes, Braves games are returning. Only 15 of them. Out of 162 regular season games. That's less than 10%. If you took the numbers out of it and looked at the coverage/promotional material, you would have thought the whole thing was coming over.
The rollout yesterday included big Breaking News banners, custom graphics, and hell, even the Gray CEO in the studio calling it a "game-changer." A game-changer is the whole season coming over to WPCH and ditching Diamond Sports Group. Instead, this is a consolation prize after renewing with DSG a few months ago.
Also, what a horrible time to roll this out. The week before Christmas when the season is still three months away? Why try to generate excitement now when every baseball fan is checked out?
Lots wrong here.