What's with the new pricing in PVR?

MotherEffers! What's with the insane pricing of beverages and the eateries.

Dude the Pepsi large 800Ml is 410 rs. WTF! The movie I went was ramayana was 492rs.

Good lord. Do they want people to come to the theatre or what?

Or is it a coincidence that their profits plummeted and trying to balance it out with raising the price?

It feels revolting.