Trivago is always odd.

What is up with Trivago ads. There is always something odd about the people in their ads. For the longest time it was about the slovenly kempt guy that didn't look terrible, but just looked a bit rough. In the latest ad, everyone's hair is a mess, either frizzy or poorly groomed. Then there's this guy with huge teeth that are ridiculously white. I'm not paying any attention at all to the ad, I'm too busy just looking at the people with a confused look on my face.