New study says Sacramento would part of the second largest DMA of join the Pac12, raised $57M for NIL
https://www.cbsnews.com/sacramento/news/sac-state-announces-new-research-in-push-for-pac-12/
Sorry for the poorly worded title. Study about Sac State and how they would be the second largest designated media area in the PAC-12, and they have already raised $57 million from 20 donors for NIL.
Here is a YouTube video on it: