Who designs movie logos?
I don’t work at all with the entertainment industry and have nobody else to discuss this with so I thought I’d see if anyone here can answer this.
Do they hire an agency? Are there in-house designers that work with the film studio to create it? Is it just based on an individual choice from the production company to DIY it or hire someone?
The reason I ask is because my partner and I spent a long time searching for something to watch last night flipping through Netflix. The only think I could think of was “wow some of these movie logos are horrible” like one had ATROCIOUS kerning, one was completely illegible due to the color choice and scaling, a lot of technical details lacking.
I feel like movie logos are less necessary to make “amazing” because it’s not something that will be marketed long-term or fit into a brand for the most part, but like some of the mistakes were just easy fixes. Sorry if this post is stupid I’m a little stoned and it’s been bothering me that I have nobody that understands what I’m talking about haha.