RugbyPass and World Rugby are awful social media follows.

Anyone else get irrationally frustrated when they see what the two premier social media accounts for Rugby post? I feel like they’re either insanely cringey AI generated bullshit pictures or the same maybe 10 clips from the last World Cup (listen the “no look” crossfield from Libbok is great and all but there were other bits in that World Cup). Like recently these “here’s what it takes” videos- who are these for?

Is it a rights issue? Because they dismantled effective fan engagement/hype during the 2023 World Cup with all of the copyright strike and bans. They then proceed to show the bare minimum and it’s genuinely so disappointing.

When there are genuinely skilled rugby creators out there (Andrew Forde, Squidge etc) these clips by committee they post at the desperate attempt to jump onto last months viral sound feels so utterly depressing.