Joey bottles rebrand

Joe is trying to brand his controlling behavior to lock down his more successful partner by following her around work for a month, demand they live together after 4 months, and let him weigh in on a house she would buy, and trapping her in a creepy surprise ceremony and reinforce that it was real/meant something and she now needs to act accordingly. Criticizing her past relationships as mistakes and deflecting the fact that he had no career or upward momentum to speak of. This is not love, he’s trying to lock her down so she can’t see she deserves better.